(Last updated on: November 14, 2024)
When tickets are in high demand, look out for ticket resellers. Make sure your customers know that tickets are only available through you. You are scanning tickets at the door to make sure.
Ticket resellers charge exorbitant prices. That’s how they make money. Your best way for dealing with them is to let your customers know they will have better seats and better prices getting tickets from you.
What can you do?
If you use Authorize.net, take a look at their Fraud Detection Suite.
You can also use Stripe Radar and configure it to your needs. The charge is 5¢ per transaction (waived for accounts with standard pricing).
Here is a sample of verbiage you can include on your website to alert buyer to only buy from authorized sources.
<Name of Company> is the only authorized ticket seller for our events.
Tickets can be in high demand and ticket resellers work hard to take your money.
Before you buy a ticket, be sure you are buying from <company website>. No other seller is authorized to sell tickets for this venue.
Ticket resellers often gouge unsuspecting buyers by selling tickets at well over the face value or selling tickets for non-existent seats. On occasion, we have seen resellers duplicate tickets and sell two tickets for one seat.
Here’s how to ensure you are buying authorized tickets:
In Person. Buy your tickets at <Name of Company> ticket office.
Online. If you purchase tickets online, confirm that you are on the right website – <company website>.
By Phone. Call <company phone number> and talk to our ticket sellers.
Keep things in perspective. Resellers think your tickets are worth reselling. If that was not the case, you would have a different (and much bigger) problem.